Resources Library by ANA

Engineering & anthropology: A winning combination

The Client company, a well established manufacturer of consumer durables in India was keen to manufacture and market a vacuum cleaner, specially tailored for the urban Indian household. This paper presents the developmental process, the lessons...

Catalogue: Seminar 1995: Successful Product Engineering

Authors: Deenaz Damania, C. K. Sharma, Mike Woodhall

June 15, 1995

The power of ideas

Two key "ideas" or messages: 1) Successful product engineering is a carefully balanced integration of PROCESSES, TOOLS AND PEOPLE. 2) MARKET RESEARCH MUST BE THOROUGHLY INTEGRATED into the whole process of product development.In other words, market...

Catalogue: Seminar 1995: Successful Product Engineering

Author: Chris Brooke

June 15, 1995

Developing a product blueprint from the consumer

This paper presents a new technology, IDEAMAP. The technique involves an interactive computer system which makes full use of the opportunities for graphical and pictorial display, plus sound. This allows concepts to be presented in such a way that...

Catalogue: Seminar 1995: Successful Product Engineering

Authors: Derek C. Martin, Sue Quinn

June 15, 1995

Future featuring

The JOURNEY brand was born of a unique strategic alliance between Manufacturer and Retailer - Cussons No. 1 in Personal Cleansing’ and Boots The Chemists the dominant retailer in Health and Beauty products - who came together to exploit the gap...

Catalogue: Seminar 1995: Successful Product Engineering

Authors: Susan Holder, David Young

June 15, 1995

Engineering a motor car that someone really wants to buy

From the standpoint of engineering (or designing) products, the case is argued for a marketing research approach that: identifies the key needs of different target groups and sets out to match them and satisfy them, within the product offer itself,...

Catalogue: Seminar 1995: Successful Product Engineering

Author: Peter Sampson

Company: Burke, Inc.

June 15, 1995

Streamlining the front end of the product development process

This paper describes what one industrial products company, Motorola Information Systems Group has recently done to boost their success rate of new products. While using a Stage-Gate process for product development since the late 1980s, Motorola ISG...

Catalogue: Seminar 1995: Successful Product Engineering

Author: Renee V. Dorjahn

June 15, 1995

Benefits of using interactive media in new product development research

In this paper, we discuss the use of interactive media in the new product development process. The paper is divided into three parts. In Part I, we discuss a market research approach to new product development which is enhanced by the use of...

Catalogue: ESOMAR/JMA/ARF Conference 1995: Triad 2000

Author: Roberta Chicos

June 15, 1995

Prevalence estimation of selected fungal infections for today and a forecast for the year 2000, covering key countries

Estimations of the potential market volume for new products should be developed from clinical and epidemiological data (number of patients) as a basis, rather applying straightforward estimations of sales volumes. The goals of the study presented...

Catalogue: EphMRA/ESOMAR Conference 1995: Pharmaceutical Marketing Research- The Challenge For Growth

Authors: Sebastian Weil, Arno Brandt

Company: Roche

June 1, 1995

The effect of the realism of product representations on the validity of consumer evaluations

This paper illustrates the appropriateness of computer graphics for the creation of realistic representations of products that are not (yet) available, for the benefit of market research applications, particularly concept tests. An experiment is...

Catalogue: ESOMAR Congress 1994: Success Through Adaptation

Authors: Roland F. Ortt, Gerard Loosschilder

September 1, 1994